Icy Calm Pty Ltd

Cockatoo Island – Interpretive signage copywriting

Nigel Malone — Mon, 31 Oct 2011 00:14:31 +0000

The Cockatoo Island re-branding project is huge and just keeps going. Here’s the first of a new set of interpretive signs for the island, once again in collaboration with Collider and the Sydney Harbour Federation Trust.

Cockatoo Island – Signage copywriting

Nigel Malone — Mon, 31 Oct 2011 00:11:38 +0000

In support of Collider’s all encompassing work in rebranding Cockatoo Island for the Sydney Harbour Federation Trust, I contributed copy for new signage across the island.

Horn of Africa famine relief – poster

Nigel Malone — Fri, 30 Sep 2011 11:42:36 +0000

In the past, I’ve collaborated with good friend Angie Simmonds on a project aimed at supporting Horn of Africa refugees, but the recent famine that is presently devastating the region required an immediate need for communication. We agreed an impactful series of posters was called for and asked Quan Payne if he could contribute. Here’s a sample of his awesome work…

Outpost Project – copywriting

Nigel Malone — Sat, 24 Sep 2011 08:46:43 +0000

Get ready to experience more than 100 of the world’s best street artists transform the gritty, industrial canvas of Cockatoo Island into the biggest, freshest street art festival in the southern hemisphere. Climaxing with the Skateboarding Australia 2011 Pro/Am Tour Grand Final, this awesome event runs for 5 weeks commencing November 4.

Curated by the Sydney Harbour Federation Trust and amBUSH Gallery, identity and graphics by Collider, illustration by Andrew Lister and the ocassional piece of copy by me. Note new Cockatoo Island logo by Collider.

Greenpower – classic copylines, circa 2000

Nigel Malone — Thu, 08 Sep 2011 07:14:43 +0000

This one dates back to late 2000 and the days of the Cicchianni Malone partnership pioneering climate change communication, yet still has even more relevance than ever given ‘carbon pollution’ is regular front page news.

Australian Transport Safety Board – Communications Strategy

Nigel Malone — Tue, 06 Sep 2011 13:27:21 +0000

The Australian Transport Safety Bureau is Australia’s National Transport Safety Investigator. If you are as big a fan of the TV series ‘Air Crash Investigation’ as I am, you’ll know how excited I was to collaborate with Canberra agency CRE8IVE in reviewing and redesigning the ATSB’s brand and communications. Stay tuned for the outcome.

Cockatoo Island – Brand Strategy

Nigel Malone — Tue, 06 Sep 2011 13:06:27 +0000

Of grand scale and commanding position, yet for so long off–limits, Cockatoo Island is now open to the public and reintegrated into the cultural and commercial life of Sydney. Retaining all it’s character and heritage from years of human endeavour by convicts and shipbuilders alike, Cockatoo has undergone a renaissance in every sense of the word.

A canvas for creatives and cultural events, a place to escape the everyday, the world’s first urban waterfront camp ground, a revival of maritime activity, environmental and conservation best practice, Cockatoo Island is history re–energised – an urban epic.

I can’t thank the guys at Collider and the Sydney Harbour Federation Trust enough for getting me on board to collaborate on the Cockatoo Island Brand Strategy and signage project. Imagine rebranding an island, and such an amazing one at that! Keep an eye out for the upcoming OUTPOST project too in November, the largest street art festival in the southern hemisphere, climaxing with the Australian Skateboard finals.

PS: I recently attended the Red Bull x-fighter games at Cockatoo, what a fantastic venue it proved to be… here’s a couple of snapshots I took of the final.

Maritime Museum – Strategic Planning

Nigel Malone — Thu, 01 Sep 2011 07:05:34 +0000

I was recently commissioned by the Australian National Maritime Museum to review the strategic marketing of their venues, in particular the recently opened Ben Lexcen Terrace. I’m midway through the project, so can’t say a lot right now, but in the meantime have a look at their stunning new venue.

Lenovo outdoor

Nigel Malone — Tue, 23 Aug 2011 08:44:46 +0000

Outdoor and print adverts 'for those who do'

Lenovo – Outdoor and experiential campaign

Nigel Malone — Tue, 23 Aug 2011 01:27:21 +0000

Click here to view the embedded video.

Lenovo is a name with low recognition in the laptop and workstation category in Australia, yet that is about to change. Come August 2011 for eight months they will launch a concerted outdoor and experiential campaign at major airports across Oceania. Engaged in a Creative Director capacity by PLAY Communications, I worked closely with Art Director Jarryd Zankovic to ‘Australianise’ the new direction for Lenovo – ‘for those who do’. At the centre of the campaign was the construction of a ‘dream realisation device’ in the form a motorbike/technology hybrid, to symbolize the ‘spirit of do’. A do-cumentary was developed to tell the story, and to rally do-ers around the Lenovo brand. A huge outdoor presence at each airport provided the WOW factor and amplified the experiential component, which channeled online and to mobile for conversion.

Click here to view the embedded video.