Icy Calm Pty Ltd

 

Cool, calm and collected strategy and copywriting.

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Projects

SAW VII 3D – Viral video


PLAY Communication recently came up with a brilliant experiential idea for the upcoming release of SAW VII 3D (which if…

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Coco Republic – copywriting with character


Martin Stone from Wishart Design introduced me to Susie Thomson and the team at Coco Republic. I was blown away…

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27.03.10 Tags:
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Confidence at a higher level – naming ‘Aerosure’


2Birds is a great little design company in Surry Hills I have done a variety of work with. This particular…

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The biggest loser – Campaign planning for Vodafone’s sponsorship


Working closely with the Integration and Sponsorship Marcomms teams of Vodafone (Vodafone Hutchison Australia) I planned and managed Vodafone’s tier-one…

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3 mobile’s ‘Summer of Cricket’ & McGrath Foundation partnership – Campaign planning


In late 2009 I undertook a long term contract involving strategic and communication planning for leading Australian telecommunication company 3…

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30.11.09 Tags:

engarde online reputation management – naming and key messaging


With the advent in social media, companies are having less and less control over things being said about them –…

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15.10.09 Tags:
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350.org Day of Climate Action – web video


Scientists say that 350 parts per million of greenhouse gases  in the atmosphere is the safe limit for humanity. Right…

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EnvironmentalIQ – naming and brand strategy


I’m not sure I can claim creating this name, as I am pretty sure its inspiration came from elsewhere, but…

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Northern Territory – television commercials


There’s no shortage of great scenery in the Northern Territory, however production budgets are not as expansive, so this series…

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Destination Darwin – Integrated Campaign


My work at Frost promoting Darwin as a destination is a good example of integrated campaigning with distinct destinational objectives.…

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Konstam Restaurant – advertising campaign


Over 85% of the produce used in the Konstam kitchen is grown or reared within the area covered by the…

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Overcome Poverty with Africa Now – advertising campaign


Africa Now provides struggling entrepreneurs with business expertise, equipment, market intelligence and links to financial services to overcome poverty through…

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Barefoot College – advertisement


From India to Bolivia, a quiet revolution has taken place. A small group of middle–aged women from agricultural communities have…

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Borneo Orangutan Society – advertising campaign


We share 97% of the Orang-utan’s DNA, but we have destroyed 80% of their habitat. In just five years time…

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Sharkwater documentary – advertising campaign


The barbaric act of shark-finning has pushed the species to the brink of extinction. This campaign aimed created during my…

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