Icy Calm Pty Ltd

 

Cool, calm and collected strategy and copywriting.

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Projects

Cockatoo Island – Interpretive signage copywriting


The Cockatoo Island re-branding project is huge and just keeps going. Here’s the first of a new set of interpretive…

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Cockatoo Island – Signage copywriting


In support of Collider’s all encompassing work in rebranding Cockatoo Island for the Sydney Harbour Federation Trust, I contributed copy…

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Outpost Project – copywriting


Get ready to experience more than 100 of the world’s best street artists transform the gritty, industrial canvas of Cockatoo…

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Urban Attitude – Verbal Branding


At Urban Attitude fun is the name of the game. Yes they sell giftware, but their real line of work…

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ING Direct – experiential strategy


Charles, the hairy face of ING Direct wanted to share what it felt like to get the great return from…

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Stop.Edit – Copywriting


Stop.Edit. is an award-winning design agency based in Sydney, Australia. Their clients range from sole traders, through to multinationals and…

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UEA – Brand Strategy and Tagline


There’s a very talented agency in Canberra called CRE8IVE, headed up by James Willson and Creative Director Alberto Florez, with…

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Aerosure – Corporate Brochure


Thanks to 2Birds, I’ve had an ongoing working relationship with the great team at Aerosure, who specialise in the fascinating…

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Crowe Horwath – Recruitment Campaign


For mid-tier global accountancy firm Crowe Horwath, the battle for the best graduates is a tough one when you are…

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Charles Darwin University – Brand TVC


I can’t say I had a huge amount to do with this brand television advert – PLAY was the agency,…

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My favourite Strategy Slides # 10 – The Creative Brief


In Jon Steel’s best–selling book, Truth, Lies and Advertising: The Art of Account Planning, he refers to the role of…

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My favourite Strategy Slides # 9 – Integrated Communications


‘Integrated’ has been a buzz word in agency land for more than a decade, and is still the catch-cry for…

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Charles Darwin University – television campaign


Charles Darwin University is the Northern Territory’s University. This television commercial, one is a series of 7, 15–second spots aimed…

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Wines of the King Valley – Copywriting


The King Valley in North-East Victoria has an incredible wine industry thanks to a unique combination of climate and culture.…

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Gruen Transfer – the parental licence pitch win


I was recently asked by PLAY Communication to write and co-direct their Pitch for the ABC’s Gruen Transfer. For those…

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