Thanks to 2Birds, I’ve had an ongoing working relationship with the great team at Aerosure, who specialise in the fascinating…
For mid-tier global accountancy firm Crowe Horwath, the battle for the best graduates is a tough one when you are…
Winning Experiential Agency of the Year couldn’t happen to a nicer team of people than PLAY Communication. It’s been a…
There are eight bear species in the world and the sun bear is one of them. It is the smallest…
I can’t say I had a huge amount to do with this brand television advert – PLAY was the agency,…
In Jon Steel’s best–selling book, Truth, Lies and Advertising: The Art of Account Planning, he refers to the role of…
‘Integrated’ has been a buzz word in agency land for more than a decade, and is still the catch-cry for…
Anyone in sales will tell you it’s a process — and they are dead right. But what is that process?…
This slide comes courtesy of the genius of Gerald Nanninga. Gerald is a retail guru with the best blog on…
In some organisations, keeping an eye on the competition is a daily event. But it is surprising how many startups…
As a strategist and writer working with startups or businesses finding their feet, the conversation often turns to the client…
A prime objective of any brand strategy is to establish a tone for every communication an organisation makes. Having worked…
It’s hard to imagine how all those amazing Disney films, not to mention the theme parks, were the brain–child of…
I’ve always known about the cool function that comes with Apple’s mobileme service, but I’d never thought I’d put it…
Given the tremendous adult and child obesity issue facing the western world and the flow–on effects of type-2 diabetes, heart…
