Icy Calm Pty Ltd

 

Cool, calm and collected strategy and copywriting.

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Cockatoo Island – Interpretive signage copywriting


The Cockatoo Island re-branding project is huge and just keeps going. Here’s the first of a new set of interpretive…

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Cockatoo Island – Signage copywriting


In support of Collider’s all encompassing work in rebranding Cockatoo Island for the Sydney Harbour Federation Trust, I contributed copy…

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Horn of Africa famine relief – poster


In the past, I’ve collaborated with good friend Angie Simmonds on a project aimed at supporting Horn of Africa refugees,…

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Outpost Project – copywriting


Get ready to experience more than 100 of the world’s best street artists transform the gritty, industrial canvas of Cockatoo…

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Greenpower – classic copylines, circa 2000


This one dates back to late 2000 and the days of the Cicchianni Malone partnership pioneering climate change communication, yet…

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Australian Transport Safety Board – Communications Strategy


The Australian Transport Safety Bureau is Australia’s National Transport Safety Investigator. If you are as big a fan of the…

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Cockatoo Island – Brand Strategy


Of grand scale and commanding position, yet for so long off–limits, Cockatoo Island is now open to the public and…

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Maritime Museum – Strategic Planning


I was recently commissioned by the Australian National Maritime Museum to review the strategic marketing of their venues, in particular…

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Lenovo – Outdoor and experiential campaign


Lenovo is a name with low recognition in the laptop and workstation category in Australia, yet that is about to…

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Wrap and Roll Restaurant – Strategy and Copywriting


Food sits at the very centre of Vietnamese culture. At every significant holiday, every important milestone in a person’s life,…

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Urban Attitude – Verbal Branding


At Urban Attitude fun is the name of the game. Yes they sell giftware, but their real line of work…

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ING Direct – experiential strategy


Charles, the hairy face of ING Direct wanted to share what it felt like to get the great return from…

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Stop.Edit – Copywriting


Stop.Edit. is an award-winning design agency based in Sydney, Australia. Their clients range from sole traders, through to multinationals and…

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UEA – Brand Strategy and Tagline


There’s a very talented agency in Canberra called CRE8IVE, headed up by James Willson and Creative Director Alberto Florez, with…

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11/11/11 – identity


For 24 hours, on 11/11/11 anyONE who has access to a film, video, digital, phone, web camera or microphone will…

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